Corporate

The Cottage Kinghorn

Morachd UK

My thought process behind my ideas around this has came from work I have already done for this Company Morachd UK. I think this would be the ideal opportunity to do a promotional Images for their property services whilst completing my HND1. I need a business plan. After a brief run down we have decided the video needs to focus on inviting high end customers to engage with the company.

About Morachd UK

A Family run business started from scratch in sunny Cowdenbeath. Directors are young husband and wife Toni & John Mair who have both lived in Scotland their entire lives. This business started out as a linen and launderette company with a logo on their car. Toni says her approach was ''fake it, until you make it'' and her business as came on leaps and bounds ever since. They both now run an established business in property management, Renovations, Development, Linen hire, Cleaning services and now offer their own branded cleaning and hygiene products as well as their own branded linen in each property they run. The property we have focused on is a new property just outside Kirkcaldy in Kinghorn. this property has fantastic views of the coast.

About Morachd UK

Carphin House.

Bridges Cottage

Business Plan

Promotional and marketing Local Business Video for social media and website to help give an insight to local corporate company and how they work.

1- story board- what is the business background? why and when did it begin? what exactly do I need?

2- shooting script/screen play- what sequence will I shoot in? what concepts will I use? what equipment do I need? Company staff- who is prepared to be filmed? inform staff of what is required. Tell a story without words, visualizing what the end product will look like.

3- prepare talent- no interviews but real working employees working on site.

Images required

Corporate Portrait (owner Toni Mair)
External of one property
View of Property
Living Space of Property
Bathroom
Kitchen
Bedroom One
Bedroom Two

Equipment required for each shot

DSLR
Flash
Tripod
Speed light
ultra wide angle lens

Themes and Techniques

Unusual Angles
Low Angles as requested
Views of around property
Slow shutter to allow light in
Bright Vibrant images
Clean precise presentation
Client watermark on each image
No Reccie needed as seen property prior- small property
Price £50/ hour tbc - 5 hours hour required + editing time
travel

Print Element

Above I have the price list screen grab that i got from Loxley colour online. I would plan to mark up these prices up by 50% and offer them to the client at the increased rate.

Risk Assessment

Location- Kinghorn- Linton Court Cottage

Name - Morachd UK

Date- 10/04/2023

Risk 1- Uneven ground outside property- Appropriate footwear worn in daylight- Low Risk

Risk 2 - Open water - Camera strap secured photographer -Low Risk

Risk 3- Tripod (trip) - Stored away when not in use - Low Risk

Risk 4- Trailing cables- Cable cover used as required- Low Risk

Risk 5- Open lit fire- No access to fire, taken at safe distance -Medium Risk

Estimate Sheet

Images Produced

Outside Of Property

unusual angle- looking up
filling the frame
corporate logo used
showing external of building
including sky

Bedroom 1

Bedroom 2

bright images
using window light and speed light
unusual angle as small rooms
corporate logo on images

Bathroom

unusual angle used again
window light
shown most important elements of bathroom
corporate logo used on each image

Kitchen

small kitchen
image taken below eye level
using window light and speed light
bright image showing main features

Living Area

unusual shaped living room
images taken from three different perspectives
showing main features
bright images using window lighting and speed light.

Views

beautiful views surrounding property
view from from front door of property
view from rear of the property
taken from unusual angles
showing landscape and sky

Research

As usual I jumped into the project first then done my research after. below are my 10 research images.

I decided to use a local real estate company that done similar work. I was going to use previous work I had done for the company but I did not have any references to offer in return. I decided to use local property photographer, find she does similar camera angles and work as I do and I often look at her page for some ideas. https://www.yvonnemitchellphotography.com/gallery

About Yvonne Mitchel

Yvonne was a worker in London developing magazines and sales before becoming a photographer. She specialised in advertising but found she had a good eye behind the camera and a natural talent when it came to photography especially in property. After beginning photography she has not looked back. Although I did not find any portraits within her portfolio I did however find some very nice property images that interlinked with my corporate job.